Pure beef cattle breeds exist and thrive only to the extent that they can produce profits for their owners, across many environments, many markets and changing times. Since the development of the commercial beef industry in the United States, many breeds have come and gone; been the “keystones” of the industry and then faded away into obscurity.

Long term profitability is rare in the US beef industry. Red Poll cattle have been profitable for their owners ever since first arriving in the United States in 1873.

For over 148 years, Red Polls have been working and profiting on America’s Family Farms.

The Natural Alternative

Many of today’s Red Poll breeders are the third, fourth and fifth generations in their families to raise, promote, develop and market Red Poll cattle; a stunning testament to the profitability, consistency and longevity of the Red Poll breed.

If you are tired of chasing the fads and watching your profits dwindle, or if you are looking for long term profitability and sustainability, whether in the commercial beef market or one of the high premium alternative markets, we invite you to take a look at American Red Poll cattle  – The Natural Alternative!

Programs & Services


See our members for sale items. Do you have something to list?

Upcoming Events

See our events calendar for the latest information and details.

Pedigree & EPD Search

Access the offline database of pedigree and feedlot programs